For property developers
We run your Meta Ads, send every buyer an instant WhatsApp reply with the price range, payment plan and floor plans, follow up until the show-home visit and beyond, and track which campaign brought each booking.
Saturday, 9:40 pm · new enquiry
A family asks for the two-bed price list and floor plan.
Strategy, creative direction and day-to-day campaign management.
Every enquiry lands in one pipeline, tagged with the ad it came from.
Instant WhatsApp response, reminders and long-term nurturing.
Meta Pixel, Conversions API and reporting on real outcomes.
Built around how property developers and their sales teams actually win customers. See every industry we work with
The real problem
Form fills from people outside the budget or the emirate who only wanted the brochure.
Weekend enquiries reach the sales team on Monday, after rivals have already called.
Buyers who came to the sales gallery but didn’t book are never followed up after a week.
No way to tell which campaign brought actual bookings versus brochure downloads.
Why lead generation breaks
Money leaks out at every step between the ad and the sale. Most setups only manage the first one.
Broad targeting and weak offers attract the wrong people.
Form fills arrive with no context about intent or budget.
The reply comes hours later, after they’ve called a competitor.
One call, one message — then silence.
Nobody records who was serious and who wasn’t.
The win never gets connected back to the ad that started it.
We manage all six.
How it works
Campaigns, lead handling, follow-up and measurement — designed together, run by one team.
We plan, build and manage Meta campaigns designed to bring relevant enquiries — not just the cheapest form fills.
Every lead enters a structured pipeline the moment it arrives, tagged with the campaign, ad set and ad that produced it.
An immediate WhatsApp response, timely reminders and longer-term nurturing keep every opportunity moving until it’s qualified — or clearly not.
When a lead is qualified, booked or becomes a customer, that outcome is recorded — and can be sent back to Meta through Pixel and the Conversions API.
Want to see this mapped to your property developers business?
Your numbers
Starting values are typical for property developers and their sales teams. Change them to your own numbers. This is your maths, not a promise from us.
Assumes enquiries that wait could convert at your current rate if they were answered quickly. Real results depend on your offer, market and sales process.
Talk through my numbersThe closed loop
Lots of cheap leads
Looks great in Ads Manager. Very few of them turn into real conversations.
Fewer leads, far more qualified
Costs more per lead, but produces the people who actually buy.
If you only measure form fills, Campaign A wins. Flowlines connects ad data with what happens to each lead afterwards, so we can see which campaigns produce qualified opportunities — and send those outcome events back to Meta through the Conversions API.
Sending better events doesn’t guarantee better results on its own. It gives Meta’s delivery system — and us — more meaningful information to optimize and report against.
The difference
Good ad management matters. We just believe the job continues after the form is submitted.
Powered by Flowlines
Unlike a traditional ad-management service, we built software that connects acquisition, lead handling, follow-up and conversion data in one place. You don’t have to learn it — we operate it for you.
Know exactly which campaign, ad set and ad every enquiry came from — and what happened to it next.
New leads get a WhatsApp response straight away, and your team is notified — cutting the gap between enquiry and conversation.
Leads who aren’t ready today stay in a structured sequence, so they hear from you when they are.
Connect campaign spend with downstream outcomes: leads, qualified conversations, appointments and customers.
Browser and server-side event tracking, set up properly, so the measurement Meta relies on is as complete as it can be.
What’s included
The complete Growth System, as one monthly service. Our Lead Starter and Growth plans include the first parts of it, so you can start smaller and add the rest as results come in.
The outcome
Every enquiry gets a reply within minutes, show-home visits sit in one pipeline, and you can see which campaign brought each booking.
Getting started
Timelines depend on your account access and assets — you’ll get a specific plan on the call, not a generic promise.
We understand your offer, audience, economics and current marketing.
We prepare campaign structure, tracking and your lead-handling pipeline.
Campaigns go live and enquiries start flowing into the system.
We review lead quality, follow-up and campaign data, and keep improving.
Proof
You won’t find made-up numbers or borrowed logos here. Client results will be published as they’re verified and approved for sharing. Until then, your free growth plan is the proof: we look at your own ads, tracking and follow-up and show you exactly what we’d change — before you pay anything.
From ad to enquiry to customer, as it works today.
Targeting, response time, follow-up gaps and tracking blind spots.
The campaign, tracking and follow-up setup we’d recommend for you.
Pricing
Begin with lead generation only. Add follow-up and tracking once you’ve seen results. Month-to-month, and ad spend is always paid separately, directly to Meta.
Easiest way to start
For businesses that want a steady flow of enquiries first.
AED 399/month + VAT
Start with Lead Starter Ask about Lead Starter on WhatsAppCatch every lead
For businesses losing leads to slow replies and missed follow-ups.
AED 699/month + VAT
Choose Growth Ask about Growth on WhatsAppRecommended for property developers
For businesses ready to scale on what actually converts.
AED 999/month + VAT
Get the full system Ask about Growth System on WhatsAppAdd-on · any plan
Regular posts on Instagram and Facebook, so people who click your ads land on a page that looks active and trustworthy. AED 15 a day for 1 post, AED 25 a day for 2, or AED 32 a day for 3 (+ VAT).
Ad policy note for property developers: In Dubai and Abu Dhabi, and in most emirates, a property advertisement has to carry the advertising permit number issued for that listing. We build campaigns around the permit details your team supplies and keep claims about price, availability and handover factual.
All prices exclude 5% VAT. Ad spend is paid directly to Meta and is never part of our fee. Not sure which plan fits? We’ll recommend one in your free growth plan.
Free growth plan
It takes about a minute. We review your offer, current ads and lead handling, then walk you through the acquisition, tracking and follow-up system we’d set up for you.
Prefer WhatsApp? Send us a message and we’ll take it from there.
Message us on WhatsAppNo obligation. We only use your details to prepare and discuss your plan.
Here’s what happens next:
Keep an eye on WhatsApp — that’s usually the quickest way we’ll reach you.
Say hi on WhatsApp nowFAQ
Something not covered here? Ask us directly, or mention it in the growth-plan form.
Ask a question on WhatsAppIn Dubai and Abu Dhabi, and in most emirates, the advertising permit number issued for a listing has to appear in the ad, so we take those details from your team before a campaign goes live. Beyond that, the filtering is done by the ad and the form rather than by narrow targeting: a location radius, clear pricing in the creative, and qualifying questions on budget, unit type and timing.
Setup takes about 1–2 weeks: lead form, WhatsApp replies, pipeline, Pixel and Conversions API. Enquiries usually begin once ads go live, but volume and quality depend on the project, price point, community and budget. We review the numbers weekly and adjust.
As a starting point, most UAE launches plan around AED 8,000–20,000 a month on Meta, depending on the emirate, the unit price and how much inventory is left. This is paid directly to Meta, separate from our fee. Start at the lower end, watch cost per show-home visit, then scale what works.
Most developers fit Growth System at AED 999/month + VAT, as it includes full CRM, long-term nurturing, Conversions API and attribution through to booking. If you only want ads and instant lead delivery to start, Lead Starter at AED 399 works, and you can upgrade later on a pro-rated basis.
Moments after the form fill, the buyer gets a WhatsApp message with the price range, payment plan, floor plans and the sales gallery location. They get a reminder with directions the evening before their visit. Buyers still deciding receive monthly construction updates and offers until they book or opt out.
Keep them. Direct leads add a second source with no commission on each sale, and source tracking shows how direct bookings compare with agency bookings.
Some always will be. Qualifying questions on the form, an instant reply and quick calling help sort serious buyers early, and we report on show-home visits and bookings, not just lead count.
No. Plan fees cover our service only. Your advertising budget is paid separately, directly to Meta.
No. All plans are month-to-month, and you can cancel at the end of any month. If you upgrade mid-month, you pay only the pro-rated difference.
Yes: a one-time fee, capped at AED 1,200 + VAT, for building your funnel, lead form, Pixel and tracking. The exact amount depends on your business and what needs setting up, and we quote it upfront.
Yes. We can work inside your existing account and Business Manager, or help set up a clean structure if you’re starting fresh.
No. Nobody can honestly promise fixed results before understanding your offer, market and sales process. What we commit to is building, running and continuously improving the whole system.
We’ll look at your business, your offer and your current acquisition setup, and show you how we’d structure your lead generation, tracking and follow-up.
