For consultants

Turn business enquiries into signed engagements

We run Meta ads about the problems you solve, send a short intake form and call slots on WhatsApp the moment a business owner enquires, remind them before the consultation and follow up on your proposal.

Plans from ₹5,999/month + GST · Month-to-month · Ad spend paid separately to Meta

Wednesday, 9:05 pm · new enquiry

A business owner wants help fixing falling margins.
They reached out late after a hard month. If nobody replies until the next afternoon, their urgency could fade or another consultant could get the first call.
  1. Meta ad
  2. Enquiry
  3. Instant reply
  4. Consultation booked
  5. Engagement signed
  6. Signal back to Meta

Meta Ads

Strategy, creative direction and day-to-day campaign management.

Lead capture

Every enquiry lands in one pipeline, tagged with the ad it came from.

Follow-up

Instant WhatsApp response, reminders and long-term nurturing.

Conversion tracking

Meta Pixel, Conversion API and reporting on real outcomes.

Built around how consultants and professional service firms actually win customers. See every industry we work with

The real problem

Where consultants and professional service firms lose clients — and how the system catches them.

  1. 01

    Poor lead quality

    Enquiries from people wanting free advice, not businesses ready to engage.

  2. 02

    Slow follow-up

    Enquiries wait while you are in client meetings and workshops all day.

  3. 03

    Leads get forgotten

    Prospects who said ‘not this quarter’ are never followed up next quarter.

  4. 04

    No real attribution

    No idea which ads bring signed engagements versus free-advice seekers.

Why lead generation breaks

Getting the lead is only half the job.

Money leaks out at every step between the ad and the sale. Most setups only manage the first one.

  1. Ad

    Broad targeting and weak offers attract the wrong people.

  2. Enquiry

    Form fills arrive with no context about intent or budget.

  3. First reply

    The reply comes hours later, after they’ve called a competitor.

  4. Follow-up

    One call, one message — then silence.

  5. Consultation booked

    Nobody records who was serious and who wasn’t.

  6. Engagement signed

    The win never gets connected back to the ad that started it.

We manage all six.

How it works

We build the entire lead‑to‑customer system.

Campaigns, lead handling, follow-up and measurement — designed together, run by one team.

A glass ad card sending rings of blue light out to scattered points, reaching people. Incoming blue lead cards settling into four orderly pipeline columns. A phone showing an instant reply, followed by clock, bell and calendar follow-up steps. A green check for a won customer sending a beam of light back to the ad card.
  1. Meta ad
  2. Enquiry
  3. Follow-up
  4. Consultation booked
  5. Engagement signed
  6. CAPI signal
  1. 01

    Launch

    We plan, build and manage Meta campaigns designed to bring relevant enquiries — not just the cheapest form fills.

    • Offer and audience strategy
    • Creative direction
    • Campaign setup and management
  2. 02

    Capture

    Every lead enters a structured pipeline the moment it arrives, tagged with the campaign, ad set and ad that produced it.

    • Instant lead notifications
    • Source and campaign tracking
    • One pipeline, not five inboxes
  3. 03

    Follow up

    An immediate WhatsApp response, timely reminders and longer-term nurturing keep every opportunity moving until it’s qualified — or clearly not.

    • Instant WhatsApp reply with a short intake form and call slots
    • Reminder before the consultation and a follow-up on the proposal
    • Useful insights every few weeks for prospects not ready yet
  4. 04

    Learn

    When a lead is qualified, booked or becomes a customer, that outcome is recorded — and can be sent back to Meta through Pixel and the Conversion API.

    • Cost per consultation booked
    • Consultation-to-engagement rate
    • Pixel + CAPI events

Want to see this mapped to your consultants & professional agencies business?

Your numbers

What slow replies may be costing you each month.

Starting values are typical for consultants and professional service firms. Change them to your own numbers. This is your maths, not a promise from us.

Enquiries waiting over an hour, per month
Engagement signed in that group, at your own rate
Value sitting in slow-reply enquiries, per month

Assumes enquiries that wait could convert at your current rate if they were answered quickly. Real results depend on your offer, market and sales process.

The closed loop

Don’t just optimize for cheap leads. Optimize around better business outcomes.

A ring of light with four glass nodes. Blue light travels around it and turns green between the qualified node and the signal node before returning to the start.
  1. 1Meta AdsThe ad brings in an enquiry
  2. 2FlowlinesLead captured, source tracked, follow-up starts
  3. 3Qualified / bookedThe real outcome is recorded
  4. 4CAPI signalThe outcome is sent back to Meta
Campaign A

Lots of cheap leads

Looks great in Ads Manager. Very few of them turn into real conversations.

Campaign B

Fewer leads, far more qualified

Costs more per lead, but produces the people who actually buy.

If you only measure form fills, Campaign A wins. Flowlines connects ad data with what happens to each lead afterwards, so we can see which campaigns produce qualified opportunities — and send those outcome events back to Meta through the Conversion API.

Sending better events doesn’t guarantee better results on its own. It gives Meta’s delivery system — and us — more meaningful information to optimize and report against.

The difference

Same ad budget. Very different scope.

Good ad management matters. We just believe the job continues after the form is submitted.

Typical setup

  1. Ads
  2. Lead
  3. Spreadsheet or WhatsApp
  4. Sales team handles everything manually
  5. Little visibility

Flowlines system

  1. Ads
  2. Lead capture
  3. Attribution
  4. Instant follow-up
  5. CRM pipeline
  6. Nurturing
  7. Qualification
  8. Sale
  9. Conversion signal

Powered by Flowlines

Your growth system runs on our own technology.

Unlike a traditional ad-management service, we built software that connects acquisition, lead handling, follow-up and conversion data in one place. You don’t have to learn it — we operate it for you.

Know exactly which campaign, ad set and ad every enquiry came from — and what happened to it next.

What’s included

Everything it takes to turn ad spend into customers.

The complete Growth System, as one monthly service. Our Lead Starter and Growth plans include the first parts of it, so you can start smaller and add the rest as results come in.

01

Acquisition

  • Campaign strategy
  • Meta Ads setup
  • Campaign management
  • Creative direction
02

Tracking

  • Meta Pixel
  • Conversion API (CAPI)
  • Attribution setup
  • Lead source tracking
03

Conversion

  • CRM pipeline
  • Lead capture funnel
  • Instant lead notifications
  • Follow-up and nurturing workflows
04

Optimization

  • Conversion reporting
  • Lead-quality reviews
  • Campaign optimization
  • Insights on what converts

The outcome

The same enquiry, handled.

Enquiries get a personal-sounding reply while you are in client meetings, consultations come with reminders, and proposals are never left unanswered.

Before: a business owner wants help fixing falling margins. The enquiry waits on the phone, unanswered. After: the same place, with the enquiry answered and the conversation moving on the phone.

Before

  • Enquiries wait while you are in client meetings and workshops all day.
  • Prospects who said ‘not this quarter’ are never followed up next quarter.
  • No idea which ads bring signed engagements versus free-advice seekers.

After

  • Instant WhatsApp reply with a short intake form and call slots
  • Reminder before the consultation and a follow-up on the proposal
  • Useful insights every few weeks for prospects not ready yet
  • You can see cost per consultation booked and consultation-to-engagement rate, by campaign.

Getting started

We handle the setup. You focus on closing.

Timelines depend on your account access and assets — you’ll get a specific plan on the call, not a generic promise.

  1. 01

    Free growth audit

    We understand your offer, audience, economics and current marketing.

  2. 02

    Build

    We prepare campaign structure, tracking and your lead-handling pipeline.

  3. 03

    Launch

    Campaigns go live and enquiries start flowing into the system.

  4. 04

    Optimize

    We review lead quality, follow-up and campaign data, and keep improving.

Proof

We’d rather show you than tell you.

You won’t find made-up numbers or borrowed logos here. Client results will be published as they’re verified and approved for sharing. Until then, your free growth plan is the proof: we look at your own ads, tracking and follow-up and show you exactly what we’d change — before you pay anything.

  • 01

    Your funnel, stage by stage

    From ad to enquiry to customer, as it works today.

  • 02

    Where leads are leaking

    Targeting, response time, follow-up gaps and tracking blind spots.

  • 03

    What we would build first

    The campaign, tracking and follow-up setup we’d recommend for you.

Pricing

Start small. Upgrade when the leads prove it.

Begin with lead generation only. Add follow-up and tracking once you’ve seen results. Month-to-month, and ad spend is always paid separately, directly to Meta.

Easiest way to start

Lead Starter

For businesses that want a steady flow of enquiries first.

₹5,999/month + GST

Start with Lead Starter
  • Meta Ads strategy and campaign setup
  • Ongoing campaign management
  • Ad creative direction
  • Lead form or instant form
  • Every lead delivered to you instantly
  • Monthly performance report

Catch every lead

Growth

For businesses losing leads to slow replies and missed follow-ups.

₹9,999/month + GST

Choose Growth
  • Everything in Lead Starter, plus
  • Lead pipeline with source tracking
  • Instant WhatsApp auto-reply to new leads
  • Follow-up reminders for your team
  • Meta Pixel setup
  • Lead-quality reviews

Add-on · any plan

Organic content: 1, 2 or 3 posts a day

Regular posts on Instagram and Facebook, so people who click your ads land on a page that looks active and trustworthy. ₹200 a day for 1 post, ₹320 a day for 2, or ₹400 a day for 3 (+ GST).

  • Month-to-monthNo lock-in. Cancel at the end of any month.
  • Upgrade anytimeMove up a plan mid-month and pay only the pro-rated difference.
  • Free audit firstSee the growth plan we’d build before you pay anything.
  • One-time setup: up to ₹5,000 + GSTFunnel, lead form, Pixel and tracking — quoted upfront based on your business.

All prices exclude GST. Ad spend is paid directly to Meta and is never part of our fee. Not sure which plan fits? We’ll recommend one in your free growth plan.

This works best if…

  • You already sell a real product or service people want.
  • You can handle more enquiries than you get today.
  • Your margins leave room to invest in acquisition.
  • You’re willing to put a real budget behind advertising.
  • You want an ongoing acquisition system, not a one-off campaign.

Free growth plan

Tell us about your consultants & professional agencies business. We’ll show you what we’d build.

It takes about a minute. We review your offer, current ads and lead handling, then walk you through the acquisition, tracking and follow-up system we’d set up for you.

  1. 1You share a few details
  2. 2We review your business and current setup
  3. 3We walk you through your growth plan on a call

No obligation. We only use your details to prepare and discuss your plan.

Main goal

By submitting, you agree to be contacted on WhatsApp, phone or email about your growth plan.

FAQ

Questions consultants and professional service firms ask us.

Something not covered here? Ask us directly, or mention it in the growth-plan form.

Does Meta work for consulting and professional services?

It can, especially for firms serving SME owners, such as finance, operations, HR, compliance or growth advisory. Business owners are active on Facebook and Instagram, and a clear problem-focused message tends to work better than a generic one. For large corporate mandates, referrals and relationships usually remain the main source.

How do you filter out people looking for free advice?

The form asks about business size, the problem and timeline, and the WhatsApp intake form gathers more before a call is booked. Your consultation slots go to businesses that match your criteria, and we review lead quality with you regularly.

How long before consultations get booked?

Setup of ads, forms, WhatsApp replies and tracking usually takes about 1–2 weeks. Enquiries typically start once ads are live, but volume and fit vary with your niche, message and budget.

What ad budget and plan do you suggest?

Many consultants start with around ₹15,000–₹30,000 a month in ad spend, paid directly to Meta, as a test rather than a promise. Growth System at ₹15,000/month + GST usually fits, since engagements involve proposals, long gaps and nurturing that need full CRM and attribution.

Prospects often say ‘not this quarter’. What happens then?

They stay in the pipeline with a note on timing. Useful insights go out every few weeks, and reminders prompt you to reach out when the quarter they mentioned comes around.

My clients hire me because they trust me.

That trust still decides the sale. Ads put you in front of more business owners, and quick, personal follow-up gives them the first conversation where trust starts.

Ads make consulting look cheap.

Not when done carefully. The ads are about the problems you solve, not discounts, and the form filters for business size so you spend time on the right conversations.

Do the plans include ad spend?

No. Plan fees cover our service only. Your advertising budget is paid separately, directly to Meta.

Is there a contract or lock-in?

No. All plans are month-to-month, and you can cancel at the end of any month. If you upgrade mid-month, you pay only the pro-rated difference.

Is there a setup fee?

Yes: a one-time fee, capped at ₹5,000 + GST, for building your funnel, lead form, Pixel and tracking. The exact amount depends on your business and what needs setting up, and we quote it upfront.

Can you use my existing Meta ad account?

Yes. We can work inside your existing account and Business Manager, or help set up a clean structure if you’re starting fresh.

Do you guarantee a number of leads or sales?

No. Nobody can honestly promise fixed results before understanding your offer, market and sales process. What we commit to is building, running and continuously improving the whole system.

Ready for more consultations?

We’ll look at your business, your offer and your current acquisition setup, and show you how we’d structure your lead generation, tracking and follow-up.

Chat on WhatsApp