For makeup artists

Turn Instagram DMs into bridal bookings

We run Meta Ads for your bridal work or academy, send your portfolio, packages and a date check on WhatsApp instantly, remind brides before trials, and stay in touch until the wedding date.

Plans from ₹5,999/month + GST · Month-to-month · Ad spend paid separately to Meta

Thursday, 11:00 pm · new enquiry

A bride-to-be is shortlisting makeup artists tonight.
She messaged five artists at once while you were on a shoot. The first one to share a portfolio and price has the best chance of getting the trial.
  1. Meta ad
  2. Enquiry
  3. Instant reply
  4. Trial or visit booked
  5. Booking confirmed
  6. Signal back to Meta

Meta Ads

Strategy, creative direction and day-to-day campaign management.

Lead capture

Every enquiry lands in one pipeline, tagged with the ad it came from.

Follow-up

Instant WhatsApp response, reminders and long-term nurturing.

Conversion tracking

Meta Pixel, Conversion API and reporting on real outcomes.

Built around how bridal makeup artists and beauty academies actually win customers. See every industry we work with

The real problem

Where bridal makeup artists and beauty academies lose clients — and how the system catches them.

  1. 01

    Poor lead quality

    Enquiries asking for bridal packages at party-makeup prices.

  2. 02

    Slow follow-up

    Messages that arrive during a shoot go unanswered for half a day.

  3. 03

    Leads get forgotten

    Brides with a wedding months away who are never contacted again.

  4. 04

    No real attribution

    No idea whether bridal bookings or course admissions came from ads or Instagram posts.

Why lead generation breaks

Getting the lead is only half the job.

Money leaks out at every step between the ad and the sale. Most setups only manage the first one.

  1. Ad

    Broad targeting and weak offers attract the wrong people.

  2. Enquiry

    Form fills arrive with no context about intent or budget.

  3. First reply

    The reply comes hours later, after they’ve called a competitor.

  4. Follow-up

    One call, one message — then silence.

  5. Trial or visit booked

    Nobody records who was serious and who wasn’t.

  6. Booking confirmed

    The win never gets connected back to the ad that started it.

We manage all six.

How it works

We build the entire lead‑to‑customer system.

Campaigns, lead handling, follow-up and measurement — designed together, run by one team.

A glass ad card sending rings of blue light out to scattered points, reaching people. Incoming blue lead cards settling into four orderly pipeline columns. A phone showing an instant reply, followed by clock, bell and calendar follow-up steps. A green check for a won customer sending a beam of light back to the ad card.
  1. Meta ad
  2. Enquiry
  3. Follow-up
  4. Trial or visit booked
  5. Booking confirmed
  6. CAPI signal
  1. 01

    Launch

    We plan, build and manage Meta campaigns designed to bring relevant enquiries — not just the cheapest form fills.

    • Offer and audience strategy
    • Creative direction
    • Campaign setup and management
  2. 02

    Capture

    Every lead enters a structured pipeline the moment it arrives, tagged with the campaign, ad set and ad that produced it.

    • Instant lead notifications
    • Source and campaign tracking
    • One pipeline, not five inboxes
  3. 03

    Follow up

    An immediate WhatsApp response, timely reminders and longer-term nurturing keep every opportunity moving until it’s qualified — or clearly not.

    • Instant WhatsApp reply with portfolio, packages and date check
    • Reminder before the trial or academy visit
    • Check-ins as the wedding date or next course batch gets closer
  4. 04

    Learn

    When a lead is qualified, booked or becomes a customer, that outcome is recorded — and can be sent back to Meta through Pixel and the Conversion API.

    • Cost per trial booked
    • Enquiry-to-booking rate
    • Pixel + CAPI events

Want to see this mapped to your makeup artists & beauty academies business?

Your numbers

What slow replies may be costing you each month.

Starting values are typical for bridal makeup artists and beauty academies. Change them to your own numbers. This is your maths, not a promise from us.

Enquiries waiting over an hour, per month
Booking confirmed in that group, at your own rate
Value sitting in slow-reply enquiries, per month

Assumes enquiries that wait could convert at your current rate if they were answered quickly. Real results depend on your offer, market and sales process.

The closed loop

Don’t just optimize for cheap leads. Optimize around better business outcomes.

A ring of light with four glass nodes. Blue light travels around it and turns green between the qualified node and the signal node before returning to the start.
  1. 1Meta AdsThe ad brings in an enquiry
  2. 2FlowlinesLead captured, source tracked, follow-up starts
  3. 3Qualified / bookedThe real outcome is recorded
  4. 4CAPI signalThe outcome is sent back to Meta
Campaign A

Lots of cheap leads

Looks great in Ads Manager. Very few of them turn into real conversations.

Campaign B

Fewer leads, far more qualified

Costs more per lead, but produces the people who actually buy.

If you only measure form fills, Campaign A wins. Flowlines connects ad data with what happens to each lead afterwards, so we can see which campaigns produce qualified opportunities — and send those outcome events back to Meta through the Conversion API.

Sending better events doesn’t guarantee better results on its own. It gives Meta’s delivery system — and us — more meaningful information to optimize and report against.

The difference

Same ad budget. Very different scope.

Good ad management matters. We just believe the job continues after the form is submitted.

Typical setup

  1. Ads
  2. Lead
  3. Spreadsheet or WhatsApp
  4. Sales team handles everything manually
  5. Little visibility

Flowlines system

  1. Ads
  2. Lead capture
  3. Attribution
  4. Instant follow-up
  5. CRM pipeline
  6. Nurturing
  7. Qualification
  8. Sale
  9. Conversion signal

Powered by Flowlines

Your growth system runs on our own technology.

Unlike a traditional ad-management service, we built software that connects acquisition, lead handling, follow-up and conversion data in one place. You don’t have to learn it — we operate it for you.

Know exactly which campaign, ad set and ad every enquiry came from — and what happened to it next.

What’s included

Everything it takes to turn ad spend into customers.

The complete Growth System, as one monthly service. Our Lead Starter and Growth plans include the first parts of it, so you can start smaller and add the rest as results come in.

01

Acquisition

  • Campaign strategy
  • Meta Ads setup
  • Campaign management
  • Creative direction
02

Tracking

  • Meta Pixel
  • Conversion API (CAPI)
  • Attribution setup
  • Lead source tracking
03

Conversion

  • CRM pipeline
  • Lead capture funnel
  • Instant lead notifications
  • Follow-up and nurturing workflows
04

Optimization

  • Conversion reporting
  • Lead-quality reviews
  • Campaign optimization
  • Insights on what converts

The outcome

The same enquiry, handled.

Brides get your portfolio within seconds even during a shoot, trials get reminders, and future-dated weddings stay on your follow-up list.

Before: a bride-to-be is shortlisting makeup artists tonight. The enquiry waits on the phone, unanswered. After: the same place, with the enquiry answered and the conversation moving on the phone.

Before

  • Messages that arrive during a shoot go unanswered for half a day.
  • Brides with a wedding months away who are never contacted again.
  • No idea whether bridal bookings or course admissions came from ads or Instagram posts.

After

  • Instant WhatsApp reply with portfolio, packages and date check
  • Reminder before the trial or academy visit
  • Check-ins as the wedding date or next course batch gets closer
  • You can see cost per trial booked and enquiry-to-booking rate, by campaign.

Getting started

We handle the setup. You focus on closing.

Timelines depend on your account access and assets — you’ll get a specific plan on the call, not a generic promise.

  1. 01

    Free growth audit

    We understand your offer, audience, economics and current marketing.

  2. 02

    Build

    We prepare campaign structure, tracking and your lead-handling pipeline.

  3. 03

    Launch

    Campaigns go live and enquiries start flowing into the system.

  4. 04

    Optimize

    We review lead quality, follow-up and campaign data, and keep improving.

Proof

We’d rather show you than tell you.

You won’t find made-up numbers or borrowed logos here. Client results will be published as they’re verified and approved for sharing. Until then, your free growth plan is the proof: we look at your own ads, tracking and follow-up and show you exactly what we’d change — before you pay anything.

  • 01

    Your funnel, stage by stage

    From ad to enquiry to customer, as it works today.

  • 02

    Where leads are leaking

    Targeting, response time, follow-up gaps and tracking blind spots.

  • 03

    What we would build first

    The campaign, tracking and follow-up setup we’d recommend for you.

Pricing

Start small. Upgrade when the leads prove it.

Begin with lead generation only. Add follow-up and tracking once you’ve seen results. Month-to-month, and ad spend is always paid separately, directly to Meta.

Easiest way to start

Lead Starter

For businesses that want a steady flow of enquiries first.

₹5,999/month + GST

Start with Lead Starter
  • Meta Ads strategy and campaign setup
  • Ongoing campaign management
  • Ad creative direction
  • Lead form or instant form
  • Every lead delivered to you instantly
  • Monthly performance report

Complete system

Growth System

For businesses ready to scale on what actually converts.

₹15,000/month + GST

Get the full system
  • Everything in Growth, plus
  • Full CRM pipeline, enquiry to sale
  • Long-term nurturing sequences
  • Conversion API (CAPI): qualified and sale events sent back to Meta
  • Campaign-to-customer attribution
  • Reporting on real business outcomes
  • Continuous optimization

Add-on · any plan

Organic content: 1, 2 or 3 posts a day

Regular posts on Instagram and Facebook, so people who click your ads land on a page that looks active and trustworthy. ₹200 a day for 1 post, ₹320 a day for 2, or ₹400 a day for 3 (+ GST).

  • Month-to-monthNo lock-in. Cancel at the end of any month.
  • Upgrade anytimeMove up a plan mid-month and pay only the pro-rated difference.
  • Free audit firstSee the growth plan we’d build before you pay anything.
  • One-time setup: up to ₹5,000 + GSTFunnel, lead form, Pixel and tracking — quoted upfront based on your business.

Ad policy note for makeup artists & beauty academies: Course ads follow Meta’s rules on education and employment claims; we describe courses factually and never promise jobs or income.

All prices exclude GST. Ad spend is paid directly to Meta and is never part of our fee. Not sure which plan fits? We’ll recommend one in your free growth plan.

This works best if…

  • You already sell a real product or service people want.
  • You can handle more enquiries than you get today.
  • Your margins leave room to invest in acquisition.
  • You’re willing to put a real budget behind advertising.
  • You want an ongoing acquisition system, not a one-off campaign.

Free growth plan

Tell us about your makeup artists & beauty academies business. We’ll show you what we’d build.

It takes about a minute. We review your offer, current ads and lead handling, then walk you through the acquisition, tracking and follow-up system we’d set up for you.

  1. 1You share a few details
  2. 2We review your business and current setup
  3. 3We walk you through your growth plan on a call

No obligation. We only use your details to prepare and discuss your plan.

Main goal

By submitting, you agree to be contacted on WhatsApp, phone or email about your growth plan.

FAQ

Questions bridal makeup artists and beauty academies ask us.

Something not covered here? Ask us directly, or mention it in the growth-plan form.

How do we avoid enquiries expecting bridal work at party prices?

The first WhatsApp reply shares your packages and starting prices along with the portfolio, so brides know the range before a call. The lead form can also ask the wedding date and city, which helps your team focus on the right enquiries.

How long before bridal enquiries start coming in?

Setup takes about 1–2 weeks. Enquiries usually start once the ads are live, but bridal demand follows the wedding season, so volumes will vary through the year.

What ad budget should a makeup artist plan?

An individual artist or small studio can start with about ₹10,000–25,000 a month, paid directly to Meta. Academies promoting a new batch may spend more around admission dates.

Which plan suits a makeup artist or academy?

Growth at ₹9,999/month + GST fits most artists, with WhatsApp auto-reply, reminders, the pipeline and Pixel. Academies running several courses and batches may prefer Growth System for full CRM and nurturing, with pro-rated upgrades.

How does WhatsApp follow-up work for brides and students?

Brides get your portfolio, packages and a date check within seconds, a reminder before their trial, and check-ins as the wedding approaches. Academy enquiries get course details, duration and fees stated factually, with no promises of jobs or income.

My bookings come from Instagram already.

Instagram builds trust. Ads bring in brides actively looking, and fast replies with your portfolio help you get to them before other artists do.

Will you promise course graduates jobs?

No. Academy ads describe the course, duration and fees factually. We never promise jobs or income, as Meta’s rules expect.

Do the plans include ad spend?

No. Plan fees cover our service only. Your advertising budget is paid separately, directly to Meta.

Is there a contract or lock-in?

No. All plans are month-to-month, and you can cancel at the end of any month. If you upgrade mid-month, you pay only the pro-rated difference.

Is there a setup fee?

Yes: a one-time fee, capped at ₹5,000 + GST, for building your funnel, lead form, Pixel and tracking. The exact amount depends on your business and what needs setting up, and we quote it upfront.

Can you use my existing Meta ad account?

Yes. We can work inside your existing account and Business Manager, or help set up a clean structure if you’re starting fresh.

Do you guarantee a number of leads or sales?

No. Nobody can honestly promise fixed results before understanding your offer, market and sales process. What we commit to is building, running and continuously improving the whole system.

Ready for more confirmed bookings?

We’ll look at your business, your offer and your current acquisition setup, and show you how we’d structure your lead generation, tracking and follow-up.

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