For restaurants & caterers
We run Meta Ads for your catering and party orders, reply on WhatsApp instantly with menus, per-plate rates and a date check, nudge customers after a quote, and track which ads lead to orders.
Saturday, 8:30 pm · new enquiry
Someone needs catering for 80 guests next Sunday.
Strategy, creative direction and day-to-day campaign management.
Every enquiry lands in one pipeline, tagged with the ad it came from.
Instant WhatsApp response, reminders and long-term nurturing.
Meta Pixel, Conversion API and reporting on real outcomes.
Built around how restaurants, caterers and cloud kitchens actually win customers. See every industry we work with
The real problem
Enquiries for a party order that turn out to be single-table bookings.
Bulk-order messages that arrive during service wait until the kitchen closes.
Customers who ordered for one party and are never contacted for the next.
No idea which ad brought the catering orders versus regular diners.
Why lead generation breaks
Money leaks out at every step between the ad and the sale. Most setups only manage the first one.
Broad targeting and weak offers attract the wrong people.
Form fills arrive with no context about intent or budget.
The reply comes hours later, after they’ve called a competitor.
One call, one message — then silence.
Nobody records who was serious and who wasn’t.
The win never gets connected back to the ad that started it.
We manage all six.
How it works
Campaigns, lead handling, follow-up and measurement — designed together, run by one team.
We plan, build and manage Meta campaigns designed to bring relevant enquiries — not just the cheapest form fills.
Every lead enters a structured pipeline the moment it arrives, tagged with the campaign, ad set and ad that produced it.
An immediate WhatsApp response, timely reminders and longer-term nurturing keep every opportunity moving until it’s qualified — or clearly not.
When a lead is qualified, booked or becomes a customer, that outcome is recorded — and can be sent back to Meta through Pixel and the Conversion API.
Want to see this mapped to your restaurants & catering business?
Your numbers
Starting values are typical for restaurants, caterers and cloud kitchens. Change them to your own numbers. This is your maths, not a promise from us.
Assumes enquiries that wait could convert at your current rate if they were answered quickly. Real results depend on your offer, market and sales process.
Talk through my numbersThe closed loop
Lots of cheap leads
Looks great in Ads Manager. Very few of them turn into real conversations.
Fewer leads, far more qualified
Costs more per lead, but produces the people who actually buy.
If you only measure form fills, Campaign A wins. Flowlines connects ad data with what happens to each lead afterwards, so we can see which campaigns produce qualified opportunities — and send those outcome events back to Meta through the Conversion API.
Sending better events doesn’t guarantee better results on its own. It gives Meta’s delivery system — and us — more meaningful information to optimize and report against.
The difference
Good ad management matters. We just believe the job continues after the form is submitted.
Powered by Flowlines
Unlike a traditional ad-management service, we built software that connects acquisition, lead handling, follow-up and conversion data in one place. You don’t have to learn it — we operate it for you.
Know exactly which campaign, ad set and ad every enquiry came from — and what happened to it next.
New leads get a WhatsApp response straight away, and your team is notified — cutting the gap between enquiry and conversation.
Leads who aren’t ready today stay in a structured sequence, so they hear from you when they are.
Connect campaign spend with downstream outcomes: leads, qualified conversations, appointments and customers.
Browser and server-side event tracking, set up properly, so the measurement Meta relies on is as complete as it can be.
What’s included
The complete Growth System, as one monthly service. Our Lead Starter and Growth plans include the first parts of it, so you can start smaller and add the rest as results come in.
The outcome
Bulk-order enquiries get menus during the dinner rush, quotes get a follow-up, and you can see which ads bring catering orders.
Getting started
Timelines depend on your account access and assets — you’ll get a specific plan on the call, not a generic promise.
We understand your offer, audience, economics and current marketing.
We prepare campaign structure, tracking and your lead-handling pipeline.
Campaigns go live and enquiries start flowing into the system.
We review lead quality, follow-up and campaign data, and keep improving.
Proof
You won’t find made-up numbers or borrowed logos here. Client results will be published as they’re verified and approved for sharing. Until then, your free growth plan is the proof: we look at your own ads, tracking and follow-up and show you exactly what we’d change — before you pay anything.
From ad to enquiry to customer, as it works today.
Targeting, response time, follow-up gaps and tracking blind spots.
The campaign, tracking and follow-up setup we’d recommend for you.
Pricing
Begin with lead generation only. Add follow-up and tracking once you’ve seen results. Month-to-month, and ad spend is always paid separately, directly to Meta.
Easiest way to start
For businesses that want a steady flow of enquiries first.
₹5,999/month + GST
Start with Lead Starter Ask about Lead Starter on WhatsAppRecommended for restaurants & catering
For businesses losing leads to slow replies and missed follow-ups.
₹9,999/month + GST
Choose Growth Ask about Growth on WhatsAppComplete system
For businesses ready to scale on what actually converts.
₹15,000/month + GST
Get the full system Ask about Growth System on WhatsAppAdd-on · any plan
Regular posts on Instagram and Facebook, so people who click your ads land on a page that looks active and trustworthy. ₹200 a day for 1 post, ₹320 a day for 2, or ₹400 a day for 3 (+ GST).
All prices exclude GST. Ad spend is paid directly to Meta and is never part of our fee. Not sure which plan fits? We’ll recommend one in your free growth plan.
Free growth plan
It takes about a minute. We review your offer, current ads and lead handling, then walk you through the acquisition, tracking and follow-up system we’d set up for you.
Prefer WhatsApp? Send us a message and we’ll take it from there.
Message us on WhatsAppNo obligation. We only use your details to prepare and discuss your plan.
Here’s what happens next:
Keep an eye on WhatsApp — that’s usually the quickest way we’ll reach you.
Say hi on WhatsApp nowFAQ
Something not covered here? Ask us directly, or mention it in the growth-plan form.
Ask a question on WhatsAppThe ads focus on party and bulk orders, and the lead form asks the event date and guest count. The first reply shares menus and per-plate rates, so your team only calls enquiries that fit a catering order.
Setup takes about 1–2 weeks. Enquiries usually start once ads go live, and demand rises before festivals, weddings and the office-party season. Results vary by area and menu pricing.
A restaurant or caterer can start with around ₹10,000–25,000 a month, paid directly to Meta. It is worth increasing spend in the weeks before Diwali, Christmas and year-end parties.
Growth at ₹9,999/month + GST fits most, with WhatsApp auto-reply, quote reminders, the pipeline and Pixel. If you want a separate content add-on for food photos and reels, that can be added on top.
Customers get your menus, per-plate rates and a date check within seconds. A day after the quote, they get a nudge to confirm guest count, and past customers hear from you before festivals and the party season.
Apps stay for everyday orders. Catering and bulk orders come direct without app commission, and the tracking shows what they bring in.
The instant WhatsApp reply goes out with menus and rates automatically, so your team only picks up once the enquiry is real.
No. Plan fees cover our service only. Your advertising budget is paid separately, directly to Meta.
No. All plans are month-to-month, and you can cancel at the end of any month. If you upgrade mid-month, you pay only the pro-rated difference.
Yes: a one-time fee, capped at ₹5,000 + GST, for building your funnel, lead form, Pixel and tracking. The exact amount depends on your business and what needs setting up, and we quote it upfront.
Yes. We can work inside your existing account and Business Manager, or help set up a clean structure if you’re starting fresh.
No. Nobody can honestly promise fixed results before understanding your offer, market and sales process. What we commit to is building, running and continuously improving the whole system.
We’ll look at your business, your offer and your current acquisition setup, and show you how we’d structure your lead generation, tracking and follow-up.
