Skin & hair clinics

Turn skin and hair enquiries into booked consultations

We run policy-safe Meta Ads for your clinic, reply on WhatsApp within minutes with services and consultation slots, follow up with people still deciding, and track which ads lead to treatment.

Plans from ₹5,999/month + GST · Month-to-month · Ad spend paid separately to Meta

Saturday, 11:05 pm · new enquiry

Someone asks about hair-fall treatment options.
They messaged late after comparing a few clinics online. If the reply only comes on Monday, they could book with whichever clinic answered first.
  1. Meta ad
  2. Enquiry
  3. Instant reply
  4. Consultation booked
  5. Treatment started
  6. Signal back to Meta

Meta Ads

Strategy, creative direction and day-to-day campaign management.

Lead capture

Every enquiry lands in one pipeline, tagged with the ad it came from.

Follow-up

Instant WhatsApp response, reminders and long-term nurturing.

Conversion tracking

Meta Pixel, Conversion API and reporting on real outcomes.

Built around how skin, cosmetology and hair clinics actually win customers. See every industry we work with

The real problem

Where skin, cosmetology and hair clinics lose patients — and how the system catches them.

  1. 01

    Poor lead quality

    Enquiries asking only for a price list, with no intention to visit.

  2. 02

    Slow follow-up

    Messages sent late at night wait until the clinic opens next morning.

  3. 03

    Leads get forgotten

    People who asked about a hair transplant months ago are never followed up.

  4. 04

    No real attribution

    Can’t tell which ads bring consultations and which bring only price questions.

Why lead generation breaks

Getting the lead is only half the job.

Money leaks out at every step between the ad and the sale. Most setups only manage the first one.

  1. Ad

    Broad targeting and weak offers attract the wrong people.

  2. Enquiry

    Form fills arrive with no context about intent or budget.

  3. First reply

    The reply comes hours later, after they’ve called a competitor.

  4. Follow-up

    One call, one message — then silence.

  5. Consultation booked

    Nobody records who was serious and who wasn’t.

  6. Treatment started

    The win never gets connected back to the ad that started it.

We manage all six.

How it works

We build the entire lead‑to‑customer system.

Campaigns, lead handling, follow-up and measurement — designed together, run by one team.

A glass ad card sending rings of blue light out to scattered points, reaching people. Incoming blue lead cards settling into four orderly pipeline columns. A phone showing an instant reply, followed by clock, bell and calendar follow-up steps. A green check for a won customer sending a beam of light back to the ad card.
  1. Meta ad
  2. Enquiry
  3. Follow-up
  4. Consultation booked
  5. Treatment started
  6. CAPI signal
  1. 01

    Launch

    We plan, build and manage Meta campaigns designed to bring relevant enquiries — not just the cheapest form fills.

    • Offer and audience strategy
    • Creative direction
    • Campaign setup and management
  2. 02

    Capture

    Every lead enters a structured pipeline the moment it arrives, tagged with the campaign, ad set and ad that produced it.

    • Instant lead notifications
    • Source and campaign tracking
    • One pipeline, not five inboxes
  3. 03

    Follow up

    An immediate WhatsApp response, timely reminders and longer-term nurturing keep every opportunity moving until it’s qualified — or clearly not.

    • Instant WhatsApp reply with services, timings and consultation slots
    • Reminder before the consultation, with what to bring
    • Occasional updates for people still deciding on treatment
  4. 04

    Learn

    When a lead is qualified, booked or becomes a customer, that outcome is recorded — and can be sent back to Meta through Pixel and the Conversion API.

    • Cost per consultation booked
    • Consultation-to-treatment rate
    • Pixel + CAPI events

Want to see this mapped to your skin & hair clinics business?

Your numbers

What slow replies may be costing you each month.

Starting values are typical for skin, cosmetology and hair clinics. Change them to your own numbers. This is your maths, not a promise from us.

Enquiries waiting over an hour, per month
Treatment started in that group, at your own rate
Value sitting in slow-reply enquiries, per month

Assumes enquiries that wait could convert at your current rate if they were answered quickly. Real results depend on your offer, market and sales process.

The closed loop

Don’t just optimize for cheap leads. Optimize around better business outcomes.

A ring of light with four glass nodes. Blue light travels around it and turns green between the qualified node and the signal node before returning to the start.
  1. 1Meta AdsThe ad brings in an enquiry
  2. 2FlowlinesLead captured, source tracked, follow-up starts
  3. 3Qualified / bookedThe real outcome is recorded
  4. 4CAPI signalThe outcome is sent back to Meta
Campaign A

Lots of cheap leads

Looks great in Ads Manager. Very few of them turn into real conversations.

Campaign B

Fewer leads, far more qualified

Costs more per lead, but produces the people who actually buy.

If you only measure form fills, Campaign A wins. Flowlines connects ad data with what happens to each lead afterwards, so we can see which campaigns produce qualified opportunities — and send those outcome events back to Meta through the Conversion API.

Sending better events doesn’t guarantee better results on its own. It gives Meta’s delivery system — and us — more meaningful information to optimize and report against.

The difference

Same ad budget. Very different scope.

Good ad management matters. We just believe the job continues after the form is submitted.

Typical setup

  1. Ads
  2. Lead
  3. Spreadsheet or WhatsApp
  4. Sales team handles everything manually
  5. Little visibility

Flowlines system

  1. Ads
  2. Lead capture
  3. Attribution
  4. Instant follow-up
  5. CRM pipeline
  6. Nurturing
  7. Qualification
  8. Sale
  9. Conversion signal

Powered by Flowlines

Your growth system runs on our own technology.

Unlike a traditional ad-management service, we built software that connects acquisition, lead handling, follow-up and conversion data in one place. You don’t have to learn it — we operate it for you.

Know exactly which campaign, ad set and ad every enquiry came from — and what happened to it next.

What’s included

Everything it takes to turn ad spend into customers.

The complete Growth System, as one monthly service. Our Lead Starter and Growth plans include the first parts of it, so you can start smaller and add the rest as results come in.

01

Acquisition

  • Campaign strategy
  • Meta Ads setup
  • Campaign management
  • Creative direction
02

Tracking

  • Meta Pixel
  • Conversion API (CAPI)
  • Attribution setup
  • Lead source tracking
03

Conversion

  • CRM pipeline
  • Lead capture funnel
  • Instant lead notifications
  • Follow-up and nurturing workflows
04

Optimization

  • Conversion reporting
  • Lead-quality reviews
  • Campaign optimization
  • Insights on what converts

The outcome

The same enquiry, handled.

Late-night enquiries get answered straight away, consultations are booked and reminded automatically, and you see which ads bring patients who start treatment.

Before: someone asks about hair-fall treatment options. The enquiry waits on the phone, unanswered. After: the same place, with the enquiry answered and the conversation moving on the phone.

Before

  • Messages sent late at night wait until the clinic opens next morning.
  • People who asked about a hair transplant months ago are never followed up.
  • Can’t tell which ads bring consultations and which bring only price questions.

After

  • Instant WhatsApp reply with services, timings and consultation slots
  • Reminder before the consultation, with what to bring
  • Occasional updates for people still deciding on treatment
  • You can see cost per consultation booked and consultation-to-treatment rate, by campaign.

Getting started

We handle the setup. You focus on closing.

Timelines depend on your account access and assets — you’ll get a specific plan on the call, not a generic promise.

  1. 01

    Free growth audit

    We understand your offer, audience, economics and current marketing.

  2. 02

    Build

    We prepare campaign structure, tracking and your lead-handling pipeline.

  3. 03

    Launch

    Campaigns go live and enquiries start flowing into the system.

  4. 04

    Optimize

    We review lead quality, follow-up and campaign data, and keep improving.

Proof

We’d rather show you than tell you.

You won’t find made-up numbers or borrowed logos here. Client results will be published as they’re verified and approved for sharing. Until then, your free growth plan is the proof: we look at your own ads, tracking and follow-up and show you exactly what we’d change — before you pay anything.

  • 01

    Your funnel, stage by stage

    From ad to enquiry to customer, as it works today.

  • 02

    Where leads are leaking

    Targeting, response time, follow-up gaps and tracking blind spots.

  • 03

    What we would build first

    The campaign, tracking and follow-up setup we’d recommend for you.

Pricing

Start small. Upgrade when the leads prove it.

Begin with lead generation only. Add follow-up and tracking once you’ve seen results. Month-to-month, and ad spend is always paid separately, directly to Meta.

Easiest way to start

Lead Starter

For businesses that want a steady flow of enquiries first.

₹5,999/month + GST

Start with Lead Starter
  • Meta Ads strategy and campaign setup
  • Ongoing campaign management
  • Ad creative direction
  • Lead form or instant form
  • Every lead delivered to you instantly
  • Monthly performance report

Complete system

Growth System

For businesses ready to scale on what actually converts.

₹15,000/month + GST

Get the full system
  • Everything in Growth, plus
  • Full CRM pipeline, enquiry to sale
  • Long-term nurturing sequences
  • Conversion API (CAPI): qualified and sale events sent back to Meta
  • Campaign-to-customer attribution
  • Reporting on real business outcomes
  • Continuous optimization

Add-on · any plan

Organic content: 1, 2 or 3 posts a day

Regular posts on Instagram and Facebook, so people who click your ads land on a page that looks active and trustworthy. ₹200 a day for 1 post, ₹320 a day for 2, or ₹400 a day for 3 (+ GST).

  • Month-to-monthNo lock-in. Cancel at the end of any month.
  • Upgrade anytimeMove up a plan mid-month and pay only the pro-rated difference.
  • Free audit firstSee the growth plan we’d build before you pay anything.
  • One-time setup: up to ₹5,000 + GSTFunnel, lead form, Pixel and tracking — quoted upfront based on your business.

Ad policy note for skin & hair clinics: Cosmetic and health-related ads follow Meta’s policies; we avoid before/after images, body-image claims and promises of results.

All prices exclude GST. Ad spend is paid directly to Meta and is never part of our fee. Not sure which plan fits? We’ll recommend one in your free growth plan.

This works best if…

  • You already sell a real product or service people want.
  • You can handle more enquiries than you get today.
  • Your margins leave room to invest in acquisition.
  • You’re willing to put a real budget behind advertising.
  • You want an ongoing acquisition system, not a one-off campaign.

Free growth plan

Tell us about your skin & hair clinics business. We’ll show you what we’d build.

It takes about a minute. We review your offer, current ads and lead handling, then walk you through the acquisition, tracking and follow-up system we’d set up for you.

  1. 1You share a few details
  2. 2We review your business and current setup
  3. 3We walk you through your growth plan on a call

No obligation. We only use your details to prepare and discuss your plan.

Main goal

By submitting, you agree to be contacted on WhatsApp, phone or email about your growth plan.

FAQ

Questions skin, cosmetology and hair clinics ask us.

Something not covered here? Ask us directly, or mention it in the growth-plan form.

How do you reach the right people without targeting skin or hair problems?

Meta doesn’t allow targeting by health or personal conditions, and ads can’t imply anything about the viewer. We target by location, age range and broad interests, then let clear, service-focused ads and a short qualifying form do the filtering.

How long before consultations start getting booked?

Setup takes about 1–2 weeks, including ad approval, forms, WhatsApp replies and the pipeline. Enquiries usually begin once ads are live, but how many turn into consultations varies by city, service and budget, so we review it with you every week.

What should a skin or hair clinic spend on ads?

A starting range of ₹20,000–₹40,000 a month on Meta works for most single clinics promoting a few services. It’s a suggestion, not a promise of results, and is paid directly to Meta. We shift spend toward the services with the lowest cost per consultation booked.

Which plan fits a skin and hair clinic?

Growth at ₹9,999/month + GST covers most clinics: ads, lead form, pipeline, WhatsApp auto-reply, reminders and Pixel. Clinics with multiple branches or long treatment cycles often move to Growth System at ₹15,000 for full CRM and attribution. It’s month-to-month, and upgrades are pro-rated.

What does a patient receive on WhatsApp after enquiring?

An instant reply with your services, timings and consultation slots, then a reminder before the visit with what to bring. People still deciding get occasional, low-pressure updates. We avoid result claims in messages too, and patients can opt out at any time.

Will you run before/after photo ads?

No. We avoid before/after images and result promises. Ads show your clinic, doctors’ qualifications and consultation booking, in line with Meta’s health advertising rules.

Most enquiries are just asking for prices.

Some will be. Short qualifying questions in the WhatsApp reply help separate price checks from serious enquiries, so your team spends time on the right people.

Do the plans include ad spend?

No. Plan fees cover our service only. Your advertising budget is paid separately, directly to Meta.

Is there a contract or lock-in?

No. All plans are month-to-month, and you can cancel at the end of any month. If you upgrade mid-month, you pay only the pro-rated difference.

Is there a setup fee?

Yes: a one-time fee, capped at ₹5,000 + GST, for building your funnel, lead form, Pixel and tracking. The exact amount depends on your business and what needs setting up, and we quote it upfront.

Can you use my existing Meta ad account?

Yes. We can work inside your existing account and Business Manager, or help set up a clean structure if you’re starting fresh.

Do you guarantee a number of leads or sales?

No. Nobody can honestly promise fixed results before understanding your offer, market and sales process. What we commit to is building, running and continuously improving the whole system.

Ready for more first visits?

We’ll look at your business, your offer and your current acquisition setup, and show you how we’d structure your lead generation, tracking and follow-up.

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