For schools and nurseries
We run Meta Ads to families near your school, send parents fees, age criteria and tour slots on WhatsApp instantly, remind them before campus tours and track which ads lead to enrolments.
Thursday, 10:05 pm · new enquiry
Parents are shortlisting nurseries for September.
Strategy, creative direction and day-to-day campaign management.
Every enquiry lands in one pipeline, tagged with the ad it came from.
Instant WhatsApp response, reminders and long-term nurturing.
Meta Pixel, Conversions API and reporting on real outcomes.
Built around how schools and nurseries actually win customers. See every industry we work with
The real problem
Enquiries from families outside your area, or for year groups with no places left.
Messages that come in after office hours wait until the enrolment desk opens.
Parents who toured the campus but did not apply are never followed up.
No idea which ads brought families who applied versus people who only asked about fees.
Why lead generation breaks
Money leaks out at every step between the ad and the sale. Most setups only manage the first one.
Broad targeting and weak offers attract the wrong people.
Form fills arrive with no context about intent or budget.
The reply comes hours later, after they’ve called a competitor.
One call, one message — then silence.
Nobody records who was serious and who wasn’t.
The win never gets connected back to the ad that started it.
We manage all six.
How it works
Campaigns, lead handling, follow-up and measurement — designed together, run by one team.
We plan, build and manage Meta campaigns designed to bring relevant enquiries — not just the cheapest form fills.
Every lead enters a structured pipeline the moment it arrives, tagged with the campaign, ad set and ad that produced it.
An immediate WhatsApp response, timely reminders and longer-term nurturing keep every opportunity moving until it’s qualified — or clearly not.
When a lead is qualified, booked or becomes a customer, that outcome is recorded — and can be sent back to Meta through Pixel and the Conversions API.
Want to see this mapped to your schools & nurseries business?
Your numbers
Starting values are typical for schools and nurseries. Change them to your own numbers. This is your maths, not a promise from us.
Assumes enquiries that wait could convert at your current rate if they were answered quickly. Real results depend on your offer, market and sales process.
Talk through my numbersThe closed loop
Lots of cheap leads
Looks great in Ads Manager. Very few of them turn into real conversations.
Fewer leads, far more qualified
Costs more per lead, but produces the people who actually buy.
If you only measure form fills, Campaign A wins. Flowlines connects ad data with what happens to each lead afterwards, so we can see which campaigns produce qualified opportunities — and send those outcome events back to Meta through the Conversions API.
Sending better events doesn’t guarantee better results on its own. It gives Meta’s delivery system — and us — more meaningful information to optimize and report against.
The difference
Good ad management matters. We just believe the job continues after the form is submitted.
Powered by Flowlines
Unlike a traditional ad-management service, we built software that connects acquisition, lead handling, follow-up and conversion data in one place. You don’t have to learn it — we operate it for you.
Know exactly which campaign, ad set and ad every enquiry came from — and what happened to it next.
New leads get a WhatsApp response straight away, and your team is notified — cutting the gap between enquiry and conversation.
Leads who aren’t ready today stay in a structured sequence, so they hear from you when they are.
Connect campaign spend with downstream outcomes: leads, qualified conversations, appointments and customers.
Browser and server-side event tracking, set up properly, so the measurement Meta relies on is as complete as it can be.
What’s included
The complete Growth System, as one monthly service. Our Lead Starter and Growth plans include the first parts of it, so you can start smaller and add the rest as results come in.
The outcome
Parents hear back within seconds, even at 10 pm, and your enrolment desk starts each day with booked campus tours instead of unread messages.
Getting started
Timelines depend on your account access and assets — you’ll get a specific plan on the call, not a generic promise.
We understand your offer, audience, economics and current marketing.
We prepare campaign structure, tracking and your lead-handling pipeline.
Campaigns go live and enquiries start flowing into the system.
We review lead quality, follow-up and campaign data, and keep improving.
Proof
You won’t find made-up numbers or borrowed logos here. Client results will be published as they’re verified and approved for sharing. Until then, your free growth plan is the proof: we look at your own ads, tracking and follow-up and show you exactly what we’d change — before you pay anything.
From ad to enquiry to customer, as it works today.
Targeting, response time, follow-up gaps and tracking blind spots.
The campaign, tracking and follow-up setup we’d recommend for you.
Pricing
Begin with lead generation only. Add follow-up and tracking once you’ve seen results. Month-to-month, and ad spend is always paid separately, directly to Meta.
Easiest way to start
For businesses that want a steady flow of enquiries first.
AED 399/month + VAT
Start with Lead Starter Ask about Lead Starter on WhatsAppCatch every lead
For businesses losing leads to slow replies and missed follow-ups.
AED 699/month + VAT
Choose Growth Ask about Growth on WhatsAppRecommended for schools & nurseries
For businesses ready to scale on what actually converts.
AED 999/month + VAT
Get the full system Ask about Growth System on WhatsAppAdd-on · any plan
Regular posts on Instagram and Facebook, so people who click your ads land on a page that looks active and trustworthy. AED 15 a day for 1 post, AED 25 a day for 2, or AED 32 a day for 3 (+ VAT).
Ad policy note for schools & nurseries: Education ads follow Meta’s advertising policies; we keep claims about results, facilities and places factual.
All prices exclude 5% VAT. Ad spend is paid directly to Meta and is never part of our fee. Not sure which plan fits? We’ll recommend one in your free growth plan.
Free growth plan
It takes about a minute. We review your offer, current ads and lead handling, then walk you through the acquisition, tracking and follow-up system we’d set up for you.
Prefer WhatsApp? Send us a message and we’ll take it from there.
Message us on WhatsAppNo obligation. We only use your details to prepare and discuss your plan.
Here’s what happens next:
Keep an eye on WhatsApp — that’s usually the quickest way we’ll reach you.
Say hi on WhatsApp nowFAQ
Something not covered here? Ask us directly, or mention it in the growth-plan form.
Ask a question on WhatsAppYes. We target by distance around your campus and ask for the family’s community and the child’s age on the form. That keeps out most families who live too far away, or who are looking for a year group you have no places in.
Before your registration window opens, not after it. For a September intake that usually means campaigns running from around October of the year before, since parents shortlist early and the popular year groups fill first. Setup takes about 1–2 weeks, and enquiry volume varies with your area and timing, so starting early gives time to adjust.
A sensible starting range for most UAE schools is AED 4,000–10,000 a month through the enrolment window, paid directly to Meta. We can reduce spend once places fill and keep follow-up running for families still deciding.
We usually suggest Growth System at AED 999/month + VAT, because parents compare schools for months and full CRM, nurturing and attribution help you track each family. Smaller nurseries can begin on Growth at AED 699 and upgrade later with pro-rated billing.
The messages are written in your school’s voice and share practical details: fees, age criteria and tour slots. Parents can reply at any time, and your enrolment team picks up the conversation from there.
Referrals stay your best source. Ads and quick replies add a steady flow for the places that stay empty, and the tracking shows whether it pays for itself.
That is why the system keeps in touch. Families who enquire early get tour invites and enrolment updates until they are ready, instead of being forgotten.
No. Plan fees cover our service only. Your advertising budget is paid separately, directly to Meta.
No. All plans are month-to-month, and you can cancel at the end of any month. If you upgrade mid-month, you pay only the pro-rated difference.
Yes: a one-time fee, capped at AED 1,200 + VAT, for building your funnel, lead form, Pixel and tracking. The exact amount depends on your business and what needs setting up, and we quote it upfront.
Yes. We can work inside your existing account and Business Manager, or help set up a clean structure if you’re starting fresh.
No. Nobody can honestly promise fixed results before understanding your offer, market and sales process. What we commit to is building, running and continuously improving the whole system.
We’ll look at your business, your offer and your current acquisition setup, and show you how we’d structure your lead generation, tracking and follow-up.
