For furniture stores

Turn sofa and décor enquiries into orders

We run Meta Ads for your products, reply on WhatsApp instantly with price, sizes, fabrics and store location, nudge people to visit the showroom and track which ads lead to orders.

Plans from ₹5,999/month + GST · Month-to-month · Ad spend paid separately to Meta

Thursday, 9:30 pm · new enquiry

Someone asks if the sofa in your ad comes in grey.
They’re furnishing a new flat and comparing a few stores online tonight. A quick reply with fabric options may bring them to your showroom this weekend.
  1. Meta ad
  2. Enquiry
  3. Instant reply
  4. Showroom visit
  5. Order placed
  6. Signal back to Meta

Meta Ads

Strategy, creative direction and day-to-day campaign management.

Lead capture

Every enquiry lands in one pipeline, tagged with the ad it came from.

Follow-up

Instant WhatsApp response, reminders and long-term nurturing.

Conversion tracking

Meta Pixel, Conversion API and reporting on real outcomes.

Built around how furniture and home décor stores actually win customers. See every industry we work with

The real problem

Where furniture and home décor stores lose customers — and how the system catches them.

  1. 01

    Poor lead quality

    Enquiries only asking ‘price?’ on a photo and never replying again.

  2. 02

    Slow follow-up

    Instagram messages wait till the next day while staff handle walk-in customers.

  3. 03

    Leads get forgotten

    People who liked a dining set but waited for a sale are never messaged again.

  4. 04

    No real attribution

    Can’t tell which ads bring showroom orders and which only bring price checks.

Why lead generation breaks

Getting the lead is only half the job.

Money leaks out at every step between the ad and the sale. Most setups only manage the first one.

  1. Ad

    Broad targeting and weak offers attract the wrong people.

  2. Enquiry

    Form fills arrive with no context about intent or budget.

  3. First reply

    The reply comes hours later, after they’ve called a competitor.

  4. Follow-up

    One call, one message — then silence.

  5. Showroom visit

    Nobody records who was serious and who wasn’t.

  6. Order placed

    The win never gets connected back to the ad that started it.

We manage all six.

How it works

We build the entire lead‑to‑customer system.

Campaigns, lead handling, follow-up and measurement — designed together, run by one team.

A glass ad card sending rings of blue light out to scattered points, reaching people. Incoming blue lead cards settling into four orderly pipeline columns. A phone showing an instant reply, followed by clock, bell and calendar follow-up steps. A green check for a won customer sending a beam of light back to the ad card.
  1. Meta ad
  2. Enquiry
  3. Follow-up
  4. Showroom visit
  5. Order placed
  6. CAPI signal
  1. 01

    Launch

    We plan, build and manage Meta campaigns designed to bring relevant enquiries — not just the cheapest form fills.

    • Offer and audience strategy
    • Creative direction
    • Campaign setup and management
  2. 02

    Capture

    Every lead enters a structured pipeline the moment it arrives, tagged with the campaign, ad set and ad that produced it.

    • Instant lead notifications
    • Source and campaign tracking
    • One pipeline, not five inboxes
  3. 03

    Follow up

    An immediate WhatsApp response, timely reminders and longer-term nurturing keep every opportunity moving until it’s qualified — or clearly not.

    • Instant WhatsApp reply with price, sizes, fabrics and store location
    • Nudge to book a showroom visit or video call within a day
    • New arrivals and sale alerts for people who didn’t buy yet
  4. 04

    Learn

    When a lead is qualified, booked or becomes a customer, that outcome is recorded — and can be sent back to Meta through Pixel and the Conversion API.

    • Cost per showroom visit
    • Enquiry-to-order rate
    • Pixel + CAPI events

Want to see this mapped to your furniture & home décor business?

Your numbers

What slow replies may be costing you each month.

Starting values are typical for furniture and home décor stores. Change them to your own numbers. This is your maths, not a promise from us.

Enquiries waiting over an hour, per month
Order placed in that group, at your own rate
Value sitting in slow-reply enquiries, per month

Assumes enquiries that wait could convert at your current rate if they were answered quickly. Real results depend on your offer, market and sales process.

The closed loop

Don’t just optimize for cheap leads. Optimize around better business outcomes.

A ring of light with four glass nodes. Blue light travels around it and turns green between the qualified node and the signal node before returning to the start.
  1. 1Meta AdsThe ad brings in an enquiry
  2. 2FlowlinesLead captured, source tracked, follow-up starts
  3. 3Qualified / bookedThe real outcome is recorded
  4. 4CAPI signalThe outcome is sent back to Meta
Campaign A

Lots of cheap leads

Looks great in Ads Manager. Very few of them turn into real conversations.

Campaign B

Fewer leads, far more qualified

Costs more per lead, but produces the people who actually buy.

If you only measure form fills, Campaign A wins. Flowlines connects ad data with what happens to each lead afterwards, so we can see which campaigns produce qualified opportunities — and send those outcome events back to Meta through the Conversion API.

Sending better events doesn’t guarantee better results on its own. It gives Meta’s delivery system — and us — more meaningful information to optimize and report against.

The difference

Same ad budget. Very different scope.

Good ad management matters. We just believe the job continues after the form is submitted.

Typical setup

  1. Ads
  2. Lead
  3. Spreadsheet or WhatsApp
  4. Sales team handles everything manually
  5. Little visibility

Flowlines system

  1. Ads
  2. Lead capture
  3. Attribution
  4. Instant follow-up
  5. CRM pipeline
  6. Nurturing
  7. Qualification
  8. Sale
  9. Conversion signal

Powered by Flowlines

Your growth system runs on our own technology.

Unlike a traditional ad-management service, we built software that connects acquisition, lead handling, follow-up and conversion data in one place. You don’t have to learn it — we operate it for you.

Know exactly which campaign, ad set and ad every enquiry came from — and what happened to it next.

What’s included

Everything it takes to turn ad spend into customers.

The complete Growth System, as one monthly service. Our Lead Starter and Growth plans include the first parts of it, so you can start smaller and add the rest as results come in.

01

Acquisition

  • Campaign strategy
  • Meta Ads setup
  • Campaign management
  • Creative direction
02

Tracking

  • Meta Pixel
  • Conversion API (CAPI)
  • Attribution setup
  • Lead source tracking
03

Conversion

  • CRM pipeline
  • Lead capture funnel
  • Instant lead notifications
  • Follow-up and nurturing workflows
04

Optimization

  • Conversion reporting
  • Lead-quality reviews
  • Campaign optimization
  • Insights on what converts

The outcome

The same enquiry, handled.

‘Price?’ messages get a full answer within minutes, showroom visits get booked, and people who waited for a sale hear from you when it starts.

Before: someone asks if the sofa in your ad comes in grey. The enquiry waits on the phone, unanswered. After: the same place, with the enquiry answered and the conversation moving on the phone.

Before

  • Instagram messages wait till the next day while staff handle walk-in customers.
  • People who liked a dining set but waited for a sale are never messaged again.
  • Can’t tell which ads bring showroom orders and which only bring price checks.

After

  • Instant WhatsApp reply with price, sizes, fabrics and store location
  • Nudge to book a showroom visit or video call within a day
  • New arrivals and sale alerts for people who didn’t buy yet
  • You can see cost per showroom visit and enquiry-to-order rate, by campaign.

Getting started

We handle the setup. You focus on closing.

Timelines depend on your account access and assets — you’ll get a specific plan on the call, not a generic promise.

  1. 01

    Free growth audit

    We understand your offer, audience, economics and current marketing.

  2. 02

    Build

    We prepare campaign structure, tracking and your lead-handling pipeline.

  3. 03

    Launch

    Campaigns go live and enquiries start flowing into the system.

  4. 04

    Optimize

    We review lead quality, follow-up and campaign data, and keep improving.

Proof

We’d rather show you than tell you.

You won’t find made-up numbers or borrowed logos here. Client results will be published as they’re verified and approved for sharing. Until then, your free growth plan is the proof: we look at your own ads, tracking and follow-up and show you exactly what we’d change — before you pay anything.

  • 01

    Your funnel, stage by stage

    From ad to enquiry to customer, as it works today.

  • 02

    Where leads are leaking

    Targeting, response time, follow-up gaps and tracking blind spots.

  • 03

    What we would build first

    The campaign, tracking and follow-up setup we’d recommend for you.

Pricing

Start small. Upgrade when the leads prove it.

Begin with lead generation only. Add follow-up and tracking once you’ve seen results. Month-to-month, and ad spend is always paid separately, directly to Meta.

Easiest way to start

Lead Starter

For businesses that want a steady flow of enquiries first.

₹5,999/month + GST

Start with Lead Starter
  • Meta Ads strategy and campaign setup
  • Ongoing campaign management
  • Ad creative direction
  • Lead form or instant form
  • Every lead delivered to you instantly
  • Monthly performance report

Complete system

Growth System

For businesses ready to scale on what actually converts.

₹15,000/month + GST

Get the full system
  • Everything in Growth, plus
  • Full CRM pipeline, enquiry to sale
  • Long-term nurturing sequences
  • Conversion API (CAPI): qualified and sale events sent back to Meta
  • Campaign-to-customer attribution
  • Reporting on real business outcomes
  • Continuous optimization

Add-on · any plan

Organic content: 1, 2 or 3 posts a day

Regular posts on Instagram and Facebook, so people who click your ads land on a page that looks active and trustworthy. ₹200 a day for 1 post, ₹320 a day for 2, or ₹400 a day for 3 (+ GST).

  • Month-to-monthNo lock-in. Cancel at the end of any month.
  • Upgrade anytimeMove up a plan mid-month and pay only the pro-rated difference.
  • Free audit firstSee the growth plan we’d build before you pay anything.
  • One-time setup: up to ₹5,000 + GSTFunnel, lead form, Pixel and tracking — quoted upfront based on your business.

All prices exclude GST. Ad spend is paid directly to Meta and is never part of our fee. Not sure which plan fits? We’ll recommend one in your free growth plan.

This works best if…

  • You already sell a real product or service people want.
  • You can handle more enquiries than you get today.
  • Your margins leave room to invest in acquisition.
  • You’re willing to put a real budget behind advertising.
  • You want an ongoing acquisition system, not a one-off campaign.

Free growth plan

Tell us about your furniture & home décor business. We’ll show you what we’d build.

It takes about a minute. We review your offer, current ads and lead handling, then walk you through the acquisition, tracking and follow-up system we’d set up for you.

  1. 1You share a few details
  2. 2We review your business and current setup
  3. 3We walk you through your growth plan on a call

No obligation. We only use your details to prepare and discuss your plan.

Main goal

By submitting, you agree to be contacted on WhatsApp, phone or email about your growth plan.

FAQ

Questions furniture and home décor stores ask us.

Something not covered here? Ask us directly, or mention it in the growth-plan form.

How do you get fewer ‘price?’ messages and more real buyers?

Ads show the price range or ‘starting from’ price upfront, and the form or chat asks what room they are furnishing and when. People who only wanted a number self-filter, and your staff can focus on those planning a visit.

How soon will we see showroom enquiries?

Setup takes about 1–2 weeks, including the lead form, WhatsApp replies and Pixel. Enquiries usually start once ads are live, but volume depends on your products, prices, location and season. We review results weekly.

What ad budget should a furniture store start with?

A sensible starting range is ₹20,000–₹50,000 a month on Meta, paid directly to Meta. Stores with several outlets or festive-season sales may spend more. We track cost per showroom visit and order before suggesting any increase.

Which plan is right for a furniture or décor store?

Growth at ₹9,999/month + GST suits most stores: ads, instant WhatsApp reply, pipeline, reminders and Pixel. If you need regular product creatives, the optional content add-on helps. Growth System adds full CRM and attribution for multi-outlet brands.

How does WhatsApp follow-up work for our customers?

When someone enquires about a product, they get price, sizes, fabric options and your store location on WhatsApp straight away. Within a day they get a nudge to book a showroom visit or video call. People who didn’t buy yet receive new arrivals and sale alerts.

People want to touch and sit before they buy.

Exactly. The ads and follow-up aim to bring people into the showroom, and we track showroom visits and orders, not just messages.

Online stores are always cheaper than us.

Some buyers will always chase price. Showing finish, delivery and after-sales support quickly helps with the rest, and tracking shows which products bring real orders.

Do the plans include ad spend?

No. Plan fees cover our service only. Your advertising budget is paid separately, directly to Meta.

Is there a contract or lock-in?

No. All plans are month-to-month, and you can cancel at the end of any month. If you upgrade mid-month, you pay only the pro-rated difference.

Is there a setup fee?

Yes: a one-time fee, capped at ₹5,000 + GST, for building your funnel, lead form, Pixel and tracking. The exact amount depends on your business and what needs setting up, and we quote it upfront.

Can you use my existing Meta ad account?

Yes. We can work inside your existing account and Business Manager, or help set up a clean structure if you’re starting fresh.

Do you guarantee a number of leads or sales?

No. Nobody can honestly promise fixed results before understanding your offer, market and sales process. What we commit to is building, running and continuously improving the whole system.

Ready for more showroom visits?

We’ll look at your business, your offer and your current acquisition setup, and show you how we’d structure your lead generation, tracking and follow-up.

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