For therapists & counsellors
We run respectful Meta Ads for your practice, send a calm, private WhatsApp reply with fees, formats and open slots, remind clients before the first session, and track which ads lead to ongoing sessions.
Tuesday, 11:30 pm · new enquiry
Someone asks, after some hesitation, how to book a session.
Strategy, creative direction and day-to-day campaign management.
Every enquiry lands in one pipeline, tagged with the ad it came from.
Instant WhatsApp response, reminders and long-term nurturing.
Meta Pixel, Conversion API and reporting on real outcomes.
Built around how therapists, psychologists and counsellors actually win customers. See every industry we work with
The real problem
Messages looking for a quick free chat rather than booking a session.
Messages sent late at night wait while you’re in back-to-back sessions.
People who asked about fees but didn’t book are never gently checked in on.
No idea which ads bring booked first sessions versus casual browsing.
Why lead generation breaks
Money leaks out at every step between the ad and the sale. Most setups only manage the first one.
Broad targeting and weak offers attract the wrong people.
Form fills arrive with no context about intent or budget.
The reply comes hours later, after they’ve called a competitor.
One call, one message — then silence.
Nobody records who was serious and who wasn’t.
The win never gets connected back to the ad that started it.
We manage all six.
How it works
Campaigns, lead handling, follow-up and measurement — designed together, run by one team.
We plan, build and manage Meta campaigns designed to bring relevant enquiries — not just the cheapest form fills.
Every lead enters a structured pipeline the moment it arrives, tagged with the campaign, ad set and ad that produced it.
An immediate WhatsApp response, timely reminders and longer-term nurturing keep every opportunity moving until it’s qualified — or clearly not.
When a lead is qualified, booked or becomes a customer, that outcome is recorded — and can be sent back to Meta through Pixel and the Conversion API.
Want to see this mapped to your therapists & counsellors business?
Your numbers
Starting values are typical for therapists, psychologists and counsellors. Change them to your own numbers. This is your maths, not a promise from us.
Assumes enquiries that wait could convert at your current rate if they were answered quickly. Real results depend on your offer, market and sales process.
Talk through my numbersThe closed loop
Lots of cheap leads
Looks great in Ads Manager. Very few of them turn into real conversations.
Fewer leads, far more qualified
Costs more per lead, but produces the people who actually buy.
If you only measure form fills, Campaign A wins. Flowlines connects ad data with what happens to each lead afterwards, so we can see which campaigns produce qualified opportunities — and send those outcome events back to Meta through the Conversion API.
Sending better events doesn’t guarantee better results on its own. It gives Meta’s delivery system — and us — more meaningful information to optimize and report against.
The difference
Good ad management matters. We just believe the job continues after the form is submitted.
Powered by Flowlines
Unlike a traditional ad-management service, we built software that connects acquisition, lead handling, follow-up and conversion data in one place. You don’t have to learn it — we operate it for you.
Know exactly which campaign, ad set and ad every enquiry came from — and what happened to it next.
New leads get a WhatsApp response straight away, and your team is notified — cutting the gap between enquiry and conversation.
Leads who aren’t ready today stay in a structured sequence, so they hear from you when they are.
Connect campaign spend with downstream outcomes: leads, qualified conversations, appointments and customers.
Browser and server-side event tracking, set up properly, so the measurement Meta relies on is as complete as it can be.
What’s included
The complete Growth System, as one monthly service. Our Lead Starter and Growth plans include the first parts of it, so you can start smaller and add the rest as results come in.
The outcome
People who reach out at night get a calm reply right away, first sessions are booked without back-and-forth, and you see which ads bring ongoing clients.
Getting started
Timelines depend on your account access and assets — you’ll get a specific plan on the call, not a generic promise.
We understand your offer, audience, economics and current marketing.
We prepare campaign structure, tracking and your lead-handling pipeline.
Campaigns go live and enquiries start flowing into the system.
We review lead quality, follow-up and campaign data, and keep improving.
Proof
You won’t find made-up numbers or borrowed logos here. Client results will be published as they’re verified and approved for sharing. Until then, your free growth plan is the proof: we look at your own ads, tracking and follow-up and show you exactly what we’d change — before you pay anything.
From ad to enquiry to customer, as it works today.
Targeting, response time, follow-up gaps and tracking blind spots.
The campaign, tracking and follow-up setup we’d recommend for you.
Pricing
Begin with lead generation only. Add follow-up and tracking once you’ve seen results. Month-to-month, and ad spend is always paid separately, directly to Meta.
Easiest way to start
For businesses that want a steady flow of enquiries first.
₹5,999/month + GST
Start with Lead Starter Ask about Lead Starter on WhatsAppRecommended for therapists & counsellors
For businesses losing leads to slow replies and missed follow-ups.
₹9,999/month + GST
Choose Growth Ask about Growth on WhatsAppComplete system
For businesses ready to scale on what actually converts.
₹15,000/month + GST
Get the full system Ask about Growth System on WhatsAppAdd-on · any plan
Regular posts on Instagram and Facebook, so people who click your ads land on a page that looks active and trustworthy. ₹200 a day for 1 post, ₹320 a day for 2, or ₹400 a day for 3 (+ GST).
Ad policy note for therapists & counsellors: Mental health ads follow Meta’s health policies; wording stays sensitive, never implies a viewer’s condition, and enquiries are handled privately.
All prices exclude GST. Ad spend is paid directly to Meta and is never part of our fee. Not sure which plan fits? We’ll recommend one in your free growth plan.
Free growth plan
It takes about a minute. We review your offer, current ads and lead handling, then walk you through the acquisition, tracking and follow-up system we’d set up for you.
Prefer WhatsApp? Send us a message and we’ll take it from there.
Message us on WhatsAppNo obligation. We only use your details to prepare and discuss your plan.
Here’s what happens next:
Keep an eye on WhatsApp — that’s usually the quickest way we’ll reach you.
Say hi on WhatsApp nowFAQ
Something not covered here? Ask us directly, or mention it in the growth-plan form.
Ask a question on WhatsAppA few will. Sharing fees, session formats and booking steps upfront in the ad and the first reply sets expectations early, so most enquiries you spend time on are from people ready to book a session.
We never target by mental health or any health condition; Meta doesn’t allow it. Ads reach people by location, language and broad interests, and wording never implies the viewer is struggling. The message is simply who you are, how you work and how to book.
Setup takes about 1–2 weeks, as mental health ads can need extra review. Enquiries usually begin once ads go live, but reaching out takes time for many people, so we look at trends over a couple of months rather than the first week.
For a solo or small practice, ₹10,000–₹25,000 a month on Meta is a sensible starting range; it’s a suggestion, not a promise, and it’s paid to Meta directly. Growth at ₹9,999/month + GST usually fits. Group practices with several therapists may prefer Growth System at ₹15,000.
An enquiry gets an instant reply with fees, in-person or online formats and open slots, then a reminder before the first session with the address or video link. People who haven’t booked receive only occasional, gentle check-ins. The auto-reply can also direct anyone in urgent need to emergency services, since it isn’t a crisis line.
That’s fair. Ads can be quiet and respectful: who you are, how you work and how to book. No fear-based messaging, and every message is written with privacy in mind.
Enquiry details sit in a private CRM that only your team can access. Messages use neutral wording, and anyone can ask to stop receiving them at any time.
No. Plan fees cover our service only. Your advertising budget is paid separately, directly to Meta.
No. All plans are month-to-month, and you can cancel at the end of any month. If you upgrade mid-month, you pay only the pro-rated difference.
Yes: a one-time fee, capped at ₹5,000 + GST, for building your funnel, lead form, Pixel and tracking. The exact amount depends on your business and what needs setting up, and we quote it upfront.
Yes. We can work inside your existing account and Business Manager, or help set up a clean structure if you’re starting fresh.
No. Nobody can honestly promise fixed results before understanding your offer, market and sales process. What we commit to is building, running and continuously improving the whole system.
We’ll look at your business, your offer and your current acquisition setup, and show you how we’d structure your lead generation, tracking and follow-up.
